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Esquivel
Esquivel

Esquivel: See It In Sound

Esquivel at a glance...

Hometown: Mexico City, Mexico
Born: 1918

Personnel:
Juan Garcia Esquivel and orchestra

Notes:
Juan Garcia Esquivel created bright, bubbly big band arrangements that turned him into a celebrated star within his homeland. In 1958 he decided to cross the border exploit the latest in recording technology in order to realize his dream of "sonorama;" music that exploited stereo technology to evoke visual experiences. His records ended up being used as stereo demonstration platters, and he went on to lead bands in Las Vegas and write music for TV. Esquivel is retired and living in Mexico City.

Esquivel

Esquivel
See It In Sound
7N Sound, Released 1999
Esquivel
Esquivel

When this album was recorded in 1960 the blush was off of Esquivel's relationship with RCA records; his first two albums hadn't sold enough to recoup the artiste's hefty studio bills, and when they heard this one they didn't hear a hit. So they refused to release it, and it sat in the vaults for 39 years.

What sounded "too bizarre" at the time sounds rather quaint now, and really, it wasn't that radical at the time. Esquivel's goofily ingratiating blend of big band horns, twangy electric guitars, lush vibes, latin drums, and illustrative sound effects wouldn't have sounded out of place on a late '60s movie soundtrack. But you have to cut those long-retired suites some slack; the looped laughter of children on over a peppy salsa beat on "Honky Tonky Cha-Cha" does sound rather demented, and the mumbo-jumbo chants at the beginning of "Similau" are a bit more exotic than your average tiki-bar fair.

What makes this record listenable in 1999 is its vivid evocativeness and sense of play; I mean, who can keep a long face when confronted with a name like "Honky Tonky Cha-Cha?"

If you like Esquivel, check out:
Esquivel Space Age Bachelor Pad Music
Esquivel Music From A Sparkling Planet
Dimitri From Paris Sacrebleu
Nightmares On Wax Carboot Soul
Los Amigos Invisibles New Sound Of The Venezuelan Gozadera
Air Premiers Symptomes
The Pastels Illuminati
Stereolab Dots and Loops
Esquivel

-- Bill Meyer

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