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Prodigy
Prodigy

Prodigy: The Fat Of The Land

Prodigy at a glance...

Hometown: Braintree, Essex (UK)
Year Formed: 1991

Personnel:
Keith Flint -vocals
Liam Howlett -DJ, programming, arrangements
Leeroy -beat interpreter
Maxim -vocals

Notes:
Prodigy is the brain-child of Essex resident, Liam Howlett, a former breakdancer and DJ. Having drawn in Maxim to rap, plus Liam and Leeroy to interpret the music, success came easily and quickly in 1992. Prodigy is still consistently blamed for exposing Britain's rave scene to the mass population of the country with their first hit "Charly," taking an underground phenomenon of the late 80s and early 90s and gentrifying it. Success with follow up EPs and their wildly popular '95 release, Music For The Jilted Generation, helped to create music industry buzz in America that electronic music was hot. It was Madonna, a longtime fan of the group's work, and her label Maverick Records that signed Prodigy and opened up the path for them to become the worldwide poster children for dance and rave culture. This, however, embittered Howlett and, despite receiving overwhelming praise from critics and numerous awards for The Fat of the Land, he claimed that claimed Prodigy would never make another LP ever again. He has since hinted that he might change his mind.
Prodigy

Prodigy
The Fat Of The Land
XL/Maverick, Released 1997
Prodigy
Prodigy

This album was as much about Liam Howlett's reshaping the sound of Prodigy as it was about telling the world to lick his big hanging brass ones. Malcontent to watch the dance culture he helped to found and solidfy become as accessible and mindless as a mall, Howlett produced Fat to shock the mainstream in order to push their curiosity away. Thankfully, in doing so, Howlett, his eccentric rap squad, and various guests made a record that hugs the gutter and convinces everyone to pass out there with them after they've raved the night away.

"Smack My Bitch Up" is meant to be an affront to those with the desire to adopt "electronica" as their musical flavor of the month. Too bad for Howlett's already suffering reputation in the dance community that the kids in America embraced it, like most kids do in order to piss off their parents. Where rock was failing desperately in conveying rebellion, one listen to the chaos of "Smack" is all that Howlett needed to create to make a hit record that kids would snap up by the dozens.

The entire record spews venom. The beats are fast, fierce, furious, and funky. The rapping ranges from punkish sneer ("Serial Thrilla") to transcendental force (Kool Keith's turn on "Diesel Power"). By bringing Flint up front with Maxim on vocals, Prodigy gained a voice which, when heard, warranted listeners to pay attention. Flint may be a rapper in need of some lessons (and some cred would do nicely too), but you don't forget his overtly British delivery. "Firestarter" and "Breathe" belong as much to Flint as Howlett.

While Prodigy could very well have made a record with only samples and/or raps from Flint or Maxim, there are some key collaborations that prove Howlett's brilliance behind the boards. Who else can bring together a hard core old school rapper like Kool Keith, Kula Shaker's kooky Hindu guru wanna-be Crispian Mills ("Narayan"), and Republica's cheeky rock chick Saffron ("Fuel My Fire") and make it all work in the context of one record? Even if Howlett's cool kid pose and sneer is fake, and it hides his true ambition for world domination, the simple truth is that the man knows how to make people dance, and this is the record which made it public knowledge outside of Europe.

If you like Prodigy, check out:
Prodigy Music For The Jilted Generation
Beastie Boys Check Your Head
The Sex Pistols Never Mind The Bollocks
Prodigy

-- Pierre Stefanos

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