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gus gus

gus gus: Polydistortion

gus gus at a glance...

Hometown: Reykjavik, Iceland
Year Formed: 1995

Personnel:
Daniel Agust -vocals
Stefan Arni -arrangments
Hafdis Huld -vocals
Magnus Jonsson -vocals
Siggi Kjartansson -lyricist
Biggi Veira -programming
Herb Legowitz -programming
Alfred More -programming
Baldur Stefansson -manager
Steph -photographer

Bands In The Family:
Björk, Hooverphonic, Tricky, Happy Mondays, Paul Oakenfold, Lhooq, Massive Attack , Depeche Mode, Q Burns' Abstract Message, Sasha, Tim "Love" Lee, Roy Davis Jr.

Notes:
gus gus is a nine-person collective of Icelandic musicians, filmmakers, photographers, actors, politicians, and other jacks-of-all trades. The group came about through the filmmaker brothers in the group, Siggi and Stefan. In between shooting short films, the brothers collected a few friends to make a record. The mix included the duo T-World (Herr and Biggi, both DJ's) and Daniel Agust, whose previous band Nydonsk had several gold records in Iceland. Within 11 days, an entrancing record called Polydistortion had been completed. Only after the record was done was the group ("a happy accident" whose name is a misspelling of the side dish, cous cous) signed to a record deal. Released only in their homeland in 1995, the record was later picked up for worldwide distribution by the British indie label 4AD in 1997. Emphasizing a multimedia package of music, video, photography, and performance art at their live shows, the group received much praise from critics and musicians alike, particularly for the single "Purple." Touring coalesced the group: they collaborated on remixes and singles for soundtracks and compilations, started their own fashion company called Cry Lab, and began recording their second album at their newly constructed studio and record label, Elf 19, in Reykjavik. On the eve of their worldwide tour in 1999, Hafdis Huld was fired (or quit, depending on whom you ask) from the collective, leaving the band without a female member.

gus gus

gus gus
Polydistortion
4AD, Released 1997
gus gus
gus gus

Maybe it's the isolation from the rest of the world, but Icelandic artists seem to travel in packs. How else can you explain a "collective" like gus gus that sounds as suspiciously diverse as the cast of a really good season of "The Real World"? Yet few could argue with the results - produced by nine people in a single studio over just 11 days, Polydistortion is a surprisingly coherent artistic statement.

Much like an iceberg jutting out from a crystal blue sea, Polydistortion projects a still and cold beauty. gus gus take the best qualities of trip-hop, big-beat, trance, and progressive house and smooth out the rhythms, sustaining a unique energy across the album. The jazz elements on the duet "Polyesterday" recall Tricky and Martine Bird-Topley. The quirky, grinding beats on "Believe" are reminiscent of Daft Punk. The instrumental beast "Purple" bears some similarities to Underworld's anthemic "Born Slippy." With gus gus, though, the harshness of so much electronic music is absent, and in its place sits an ethereal calm.

The reserved vocals often function more like instruments, complementing the frozen, studio-enhanced beats. Daniel Agust takes on mid-tempo songs like "Gun," while Magnus Jonsson tackles the stranger, more askew tracks, using a falsetto on "Barry" and a death metal voice on "Remembrance." Hafdis Huld tends to steal the show though on the slower, more evocative numbers, especially on a particularly eerie rendition of "Is Jesus Your Pal?"

Iceland is hardly a musical mecca, yet the island's few breakthrough artists seem to have created an otherworldly sound, and the free-range creative spontaneity of Polydistortion is a prime example.

If you like gus gus, check out:
gus gus This Is Normal
Tricky Maxinquaye
Morcheeba Who Can You Trust?
Daft Punk Homework
Chemical Brothers Exit Planet Dust
gus gus

-- Pierre Stefanos

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